About Laura Intrinsic Group Bio

Laura S. Wittcoff, MSW, LICSW, DSW Candidate


Laura is a gifted organization development and strategic change collaborator. She is adept at assessing situations and motivating others to think and move forward to create solutions that work because they engage, build momentum and enable organizations to thrive. Laura is able to decipher patterns in complex environments and this fuels the work she does with both businesses and government organizations. Laura encourages clients to think differently building leadership and managerial capacity to meet current environmental and system challenges. Laura thrives in ambiguous situations where goals, motives, and mindsets are unclear. She is able to see a path through the ambiguity which focuses on client strengths while recognizing and working with existing challenges. Laura’s current passion is to collaborate with non-profit organizations on developing creative brand strategy broadening their client and donor reach greatly improving long-term sustainability.

Clients include departments of public health, state commissions, branding and marketing firms, various international NGOs, and small to mid-size businesses and non-profit organizations.

In addition to being a principal of Intrinsic Group, Laura also teaches as an adjunct lecturer at Suzanne Dworak-Peck School of Social Work and formerly taught at Suffolk University Sawyer Business School. Laura is also currently working as a senior partner in learning and development with Upper Diamond. Laura has presented at various conferences and presented and moderated at the Harvard University Extension School Business Conference. Laura previously served as the Associate Director for JRI Health’s Realize Resources, a capacity and leadership building practice. In this role, she designed and directed all areas of organization development, focusing particularly in areas of strategic planning and change management where she values building and coaching internal teams to lead change efforts.

Prior to consulting, Laura was the Director of Training and Development for Surgency, Inc. a management consulting firm where she acted as an internal consultant in the Human Resources division. For Health Resources, Inc., She worked as an employee assistance program account manager and then as the Manager of Training and Development. Laura has also worked as a psychotherapist providing counseling for individuals, couples and families.

Laura received her master’s degree in Social Work from Boston University and a post-graduate fellowship in Organization Development from the Boston Institute for Psychotherapy. She is also certified to administer the Myers-Briggs Type indicator. Laura was a key contributor to the team that was awarded the Brandon Hall award.

Laura was recently honored as recipient of the Jane Addams Award.

Intrinsic Group About Jodi Detjen

Jodi E. Detjen, MA

Senior Consultant

Jodi brings her depth of theory and practice to each of her client engagements. She co-authored The Orange Line: A Woman’s Guide to Integrating Career, Family and Life in May 2013. She now focuses on consulting and leadership development on these principles. Jodi also works with organizations to leverage their existing processes to maximize performance and long-term impact.

Jodi has been helping develop leaders and their organizations for over 25 years. She teaches, consults and writes in areas of leadership development, systemic and organization change management, and how women can realize their power.

Jodi teaches management at the MBA, Undergraduate and Corporate Education levels both online, in the classroom and internationally. Jodi teaches the way adults learn through interaction and application of the concepts.

Prior to teaching and independent consulting, Jodi was an international management consultant based in London, England working with Global 1000 clients. Jodi focused on redesigning operations thereby realizing significant financial benefits. Her MA in International Development Policy is from Duke University and her B.Sc., from Virginia Tech in Management Science.

About Kenda Intrinsic Group

Kenda Woolfson, MSW


Kenda brings her high intelligence and creative spirit to every project. Kenda’s love of reading and writing creates a strong foundation for effective communication benefitting her team and her organizational clients. Kenda is a second year graduate student at USC’s School of Social Work with a strong background in public relations and marketing strategy. Kenda’s academic focus is on community, organization and business innovations. Kenda has over five years of experience as a writer and editor with a variety of organizations, focusing much of this work on policies and procedures, fund development and campaigns. Since graduating with her BA from Occidental College, Kenda has been deeply involved as an activist for policy reform pertaining to sexual violence on college campuses and has spoken out against the mishandling of cases on a national level. Kenda is fascinated by the merging of for-profit businesses and non-profit missions through corporate social responsibility programs.

Intrinsic Group About Max

Max LaZebnik, BFA

Web and Graphic Designer

Born in Los Angeles to two writers, Max was immersed in the entertainment industry at a young age. Max's interest in art and design started when he was 3 years old, habitually drawing with crayons and playing with felt colored puzzle pieces and letters. He took his first drawing and art classes at seven years old, which made Max the passionate artist he is today. When Max was 13 in 2004, the internet had become a big phenomenon and he found himself interested in building websites. Max continued taking art and fine drawing classes in high school, and also started teaching himself basic Web Design. He then moved over 3000 miles away to Champlain College in the scenic, snowy Vermont. Max intended to major in Web Development at Champlain, but switched to major in Graphic Design instead. He took Web Design courses within the Graphic Design major and quickly fell in love with that field. Since January 2015, Max has been working as a Web Designer and has designed websites such as the one for the Intrinsic Group. Max is passionate about making every website exceptional! Check out Max's Web Design work at Max's Personal Website.

Jennifer Goldstein Headshot- The Intrinsic Group

Jennifer Goldstein


Jennifer is an experienced nonprofit professional, board member, and volunteer who brings thoughtfulness, knowledge, and strategic thinking to every project. Jennifer is passionate about strengthening nonprofits using a person-first perspective, helping to improve organizations through enhancing the effectiveness of their employees and team building. As a nonprofit professional, Jennifer has worked as a fundraiser, campaign manager, fundraising event manager for up to 1,000 attendees, volunteer manager, and community engagement manager. Jennifer currently serves as Secretary for the National Association for Social Workers – University of Southern California (NASW-USC) Unit and is on the National Advisory Committee for JDC Entwine. She received her B.S. in Business from Indiana University – Bloomington and is currently pursuing her Master of Social Work with a focus in Social Change and Innovation at the USC Suzanne Dworak-Peck School of Social Work as a Fellow in Social Innovation. She is expected to graduate in May 2018.


Gregory Schuelke

MSW Intern

Gregory is a native of Southern California and current MSW graduate student at the USC School of Social Work. He serves as a consultant intern with the Intrinsic Group focusing on systems change and strategic relationships.

Prior to attending USC, he served as a Presidential Appointee of the Obama Administration—first at the White House, and later at the U.S. Department of Housing and Urban Development (HUD).Before working in Washington D.C., he worked as a Lead Case Manager, administering a federally funded Homelessness Prevention and Rapid Re-Housing Program (HPRP) in the Los Angeles area. While there, he housed 300 individuals and families during the brunt of the recession.

At the White House, Gregory handled sensitive federal agency casework on behalf of the President and managed the White House 800+ member volunteer program.Following this,he was appointed as a White House Liaison for the U.S. Department of Housing & Urban Development, where he advised the Secretary and senior staff on key agency personnel and public administration issues. In his last three years at the Department, he managed theSecretary's advocacy for homelessness issues including coordinating First Lady Michelle Obama's Mayors Challenge to End Veteran Homelessness Initiative.

Gregory hopes to continue the urgent work of making homelessness rare, brief, and non-reoccurring in the Los Angeles area.